The Division marked the biggest launch for a new IP in the video games industry and continues to be one of the most popular mainstream online loot-based RPG games.
The vanity interface and in-game store featured in the release version of The Division, while functional, left a lot to be desired - feeling rushed and with an arbitrary layout. The entire user experience loop and interface design required a complete overhaul to facilitate player comfort and incentivise exploration.
The entire menu structure was refactored, taking into account user decision making and their outcomes. This in turn informed the layout, control and options made available; eventually becoming a more intuitive experience that people come to expect from AAA games.
The entire menu structure was refactored, taking into account user decision making and their outcomes. This in turn informed the layout, control and options made available; eventually becoming a more intuitive experience that people come to expect from AAA games.
Appearance User Flow
Appearance UI (Whitebox) - Top Level
Appearance UI (Whitebox) - Personal Clothing
Appearance UI (Whitebox) - Outfit Sets
Appearance UI (Whitebox) - Collections
Store UI (Whitebox) - Gear Sets
Store UI (Whitebox) - DLC
Store UI (Whitebox) - Premium Credits